Tony can definitely be classified as an industry veteran, having worked in the field of computers and digital imaging for the past 30 years. Tony has been involved in the evolution and acceptance of computer imaging from both a hardware and software perspective since joining U.K. digital pioneer Quantel in 1984.
During his time with Quantel, Tony was responsible for introducing digital technology to the arts and media industries in the U.S. from his base in Silicon Valley. He also travelled regularly to the U.K. to work with Qantel’s development team on the UI and functionality of what would become the industry standard of it’s time: the Quantel Paintbox. Work on the groundbreaking Graphic Paintbox followed.
Upon release of the Graphic Paintbox in 1987, Tony left Quantel to start his own company, based in Hollywood. Electric Paint was the first to use this new digital technology to produce a long list of key art for films, video artwork, and album covers, including Total Recall, Terminator II, Teenage Mutant Ninja Turtles, Die Hard I & II, key art award winners Silence of the Lambs, JFK & Born on the Fourth of July, Michael Hutchence’s MaxQ, Nirvana’s Nevermind, Elvis Costello’s Spike, and The Beasty Boys’ St Paul’s Café.
During this time, Tony also brought the first 24-bit colour Macintosh systems on board to Electric Paint, and was the first to integrate digital file transfers between the Macintosh and the Graphic Paintbox, allowing the Mac’s new imaging capabilities to be applied to high resolution images transferred from the Paintbox.
Tony began consulting work in 1992 with development of an in-house digital studio for advertising agency Leo Burnett-Kyodo, bringing Mac-based retouching, compositing, presentations and hi-res ink-jet printing in-house; the first in Tokyo.
During this period Tony also participated in the design and development of the revolutionary imaging software Live Picture and worked with a number of software companies in the United States including Macromedia and Fractal Software.
Returning to Australia in 1994, Tony established Red Square Productions, one of the country’s first Internet agencies. Red Square went on to develop long lasting business relationships with companies such Qantas, Telstra, YHA, Panasonic Australia, Maersk Line Shipping and the oneworld Alliance of Airlines.
Red Square Productions was known for its innovative approach to web development, pioneering a number of technologies in Australia including Allaire’s Cold Fusion and TrueSpectra’s dynamic imaging system. Red Square also popularized VRML immersive imagery, creating unique virtual tours of sporting locations such as Olympic Park, Australian Youth Hostels and promotional events for Panasonic Australia.
The diversity and innovative nature of the company was recognized by a number of high profile industry awards including multiple Telstra/Financial Review awards for the Qantas Airways and Youth Hostels of Australia websites and an AIMIA award for Excellence in a Lifestyle site for Backpacker Essentials.
In 2008 Tony merged Red Square’s business with local agency Webqem, allowing him to pursue his interest in travel, photography, and all things digital.
In 2011 he joined the fledgling Adobe Digital Publishing Suite beta program, and recognizing the opportunities afforded by the technology to combine his passion for digital imaging, photography and design, he quickly moved into development of his first tablet applications.
Tony then discovered Australian start-up company Mogeneration and its tablet publishing solution Oomph. After an initial presentation of the software Tony moved from Adobe to the Oomph development platform and successfully delivered his first tablet applications: Orion Cruises for Orion Expedition Cruises and Experience the Highs for New England (NSW) tourism.
Tony went on to become the Creative Technologist for the group, and was active in getting the Oomph platform accepted by a number of leading Australian companies and organisations such as AFL, NRMA, University of Adelaide and Readers Digest.
Tony was recognised in the Australian Mobile Awards for his work in developing the award winning Sky-OneCentral Park and Experience the Highs apps and his photographic contribution to the MCA Anish Kapoor app.
Returning to his home city of Adelaide in January, Tony has recently established himself at HUB Australia and continues to provide consultation, design and implementation services in the field of Digital Publishing as well as developing and maintaining his own clients’ iPad and iPhone Applications.